In India alone, there are more than 180 million Instagram users. Of these, about 58 million are younger than 25 to 34 years old. Just consider the potential reach that a business owner would be losing out on if they choose not to use Instagram.
Like other social media platforms, Instagram also has evolved to make it more useful for marketers. At the same time, with each new update, Instagram becomes more engaging for users.
Now the question is, how to leverage this platform with a broad user base for your business?
We have curated a list of features that you can explore to bring out the best in Instagram Marketing for your business.
Collaborate with other brands
Find the friends of your brands and collaborate with them. Collaboration benefits both brands as it doubles the reach of the posts. This way, brands can venture into something unique, making the audience curious, and eager, and gathering eyeballs.
It has become a norm to take it on Instagram to announce brand collaborations. Such posts garner a relatively higher engagement rate. Brands use this platform to create hype by advertising flash sales or pre-bookings to an exclusive range on Instagram. Without forcing anyone to make a purchase, they tempt many people to buy their newly launched range of products.
Brands also reach out to influencers/content creators on Instagram based on their number of followers & engagement level. Brands segment influencers into Nano, Micro & Macro profiles.
Businesses pay these influencers to promote their products on their handles. They leverage the loyal fan following of these influencers to increase the awareness of their products.
Create Insta-Videos
The users went gaga using #ReelKaroFeelKaro when Instagram launched the Reels feature. This launch also strategically took place when the TikTok ban was announced in India. The mammoth base of content creators on TikTok shifted to Instagram Reels, and the rest is history.
With the debut of a Remix feature, you can innovate your content by including the reel posted by someone else. Businesses can make use of this feature to engage in unique ways with their audience. Making “reaction remix reels” by influencers is consumed by users like hotcakes.
Businesses can use reels to give out information about new products, show a tutorial, showcase their values, make an appeal, and many more ways to get closer to their users.
While Reels allows you to make content only for a couple of seconds, IGTV will enable you to post longer videos on Instagram. Content creators can easily create & edit these Reel videos using online Reel maker tools and make them more engaging apart from Insta’s own in the tool menu.
Switch to Instagram Business Account
If you’re running a page related to your business, the first thing you need to do is switch to a Business Profile on Instagram.
Switching to a business profile makes you privy to a set of unavailable features in your personal Instagram Profile.
If you’re a small business owner, you can use this platform to set up your shop. Unlike setting up an e-store which involves substantial investment in the website & hosting, you get to display your products in an integrated e-store on Instagram itself. Through this channel, potential consumers can scroll through the entire range of products your brand offers without going to a new website to view the products. They can directly connect with the business owners and make the purchase.
You get to view the insights of your posts in the form of a dashboard and monitor them accordingly. Also, you get to run paid promotions of your best-performing posts. Instagram allows you to set a target group that would be most suitable to your brand and promote to that user base.
View the Analytics
To make it easy to track and monitor performance, Instagram provides insights about your posts & other engagement activities (if you have an Instagram Business Account). It gives you insights as deep as people from which geography shows the maximum love to your posts.
Just like Facebook analytics, Instagram analytics are easy to comprehend. You can easily make sense of the metrics and bar graphs.
You can analyze the performance of your campaigns and optimize them based on their performance. You can plan the time of your next post, the type of content, and the format of the position based on the engagement level of the past posts in your profile.
Create Instagram Filters
Brands use filters to do virtual activations. Users on Instagram practice “trying” these filters and “sharing” them with their followers. They also nominate, and give a shout-out to their followers to replicate the same. Users go bonkers when brands come up with cool filters that let them “try on” stuff.
PS5 launched its AR filter to place a brand new PS5 before it hit the shelves. At pre-launch, people tricked their followers by posting stories with a PS5 box kept on their tables.
More such filters became popular when many brands joined the bandwagon by launching their “Guess the Gibberish” challenge set. This trend spread like wildfire as people recorded their funny reactions while guessing the “gibberish.”
Make use of Hashtags
If keywords are to Google Search, Hashtags are to Instagram. Users explore a new type of content by searching for popular hashtags on Instagram. Make use of websites that give you suggestions about which hashtags to use. The analytics section in your account also allows you to see how many unique users landed on your profile or post using a particular hashtag. Brands use hashtags to create user-generated content, create hype about virtual challenges, and set trends.
So, what are you waiting for? Grab your phone and try out these tips to make your business profile more Instagram-worthy!
Conclusion
Without a doubt, Instagram has emerged as the most popular and active platform among marketers. Instagram is a tool you can use for anything. As such, you ought to seize the chance and utilize it to its fullest. Instagram has the power to grow your Business.
